The Google AdWords blog announced Quality Score improvements.
Google will replace their static per-keyword Quality Scores with a system that will evaluate an ad’s quality each time it matches a search query. This way, AdWords will use the most accurate, specific, and up-to-date performance information when determining whether an ad should be displayed. Your ads will [...]

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TV Widgets will enable consumers to engage in a variety of experiences, such as watching videos, tracking their favorite stocks or sports teams, interacting with friends, or staying current on news and information. Viewers will be able to use TV Widgets to deepen their enjoyment of the programming they are watching, discover new content and [...]

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Admit it. You know you’ve thought about it. Yet you hesitate. Chances are, you’re probably conflicted, wondering if it’s morally right, or if you really want to “go there” – even if it is legal. Well, you’re not alone. Many search marketers grapple with this decision at one time or another. The issue? Bidding on [...]

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Think of them as digital water coolers—surrounded by thousands of workers engaged in serious business conversations.
Do business and socializing mix?
Apparently so. As the number of business users of social networks continues to increase, advertising expenditures will rise, too. In the US this year, advertisers will spend $40 million to reach a business audience on online [...]

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Jill Whalen describes 6 common website mistakes that prevents the website from reaching its full potential with the search engines. In other words, as long as these problems exist, you are not going to be able to gain all the targeted search engine traffic that you could be.
To put it into terms that anyone can [...]

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