Search engines are like mini-interviewers. We arrive looking for information and a search engine interviews us.
As a site owner, how do you structure your information architecture for easy search? As a marketer, how do you know what words to optimize for and when you dig up the top used phrases, do you make a separate [...]

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Digital marketing requires more than just the laptop-desktop web. As a result, the website, in its traditional sense, is diminishing in importance. I am not saying that brands no longer need websites — but I am saying that for many, the function of the website has changed.
The notion of the distributed web has matured. Digital [...]

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Though Twitter is currently a media darling, only 8% of advertisers and consumers think it is a “very effective” promotion tool, according to June 2009 data from LinkedIn Research Network and Harris Interactive.
The research, which included surveys of US advertisers and Internet users, found that while 83% of advertisers were familiar with Twitter, only 31% [...]

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It’s inevitable that customers leave. Your customer base is constantly evolving, and your customer loyalty and retention metrics likely hide that natural dynamic.
It’s inevitable that customers leave. Your customer base is constantly evolving, and your customer loyalty and retention metrics likely hide that natural dynamic. Traditional measures look at full attrition and ignore [...]

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Much has been made of how big companies like Dell, Starbucks and Comcast use Twitter to promote their products and answer customers’ questions. But today, small businesses outnumber the big ones on the free microblogging service, and in many ways, Twitter is an even more useful tool for them.
For many mom-and-pop shops with no ad [...]

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