The Internet Advertising Bureau, UK based advertising trade organization, claims that the latest numbers and projections for the UK advertising industry continue to look very strong with an online spend of £2.8bn in 2007 and forecasts that online ad spending will reach £4bn during 2009.
The Internet Advertising Bureau reported last year a growth of the [...]

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The internet is a great source of information about products and companies. Today, more consumers than ever make a search on a specific product or service on the Internet — whether they buy online or later in-store. Consumers often use review sites, where consumers share their brand experiences in order to help others make more [...]

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A European Commission advisory body has introduced its opinion on the processing of the personal data of internet users by search engines. The recommendation has suggested that search engine providers must delete personal data collected about their users after six months, once they no longer serve the specified and legitimate purpose they were collected for. [...]

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Adwords blog announce last week its Quality Score algorithm will soon incorporate landing page load time or the amount of time it takes for a user to see the landing page after clicking on a CPC ad. The faster the landing page loads, the better the Quality Score. The slow loading pages will receive higher [...]

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Yahoo! has reacted trenchantly to Microsoft’s three-week deadline to respond to its 44.6 billon dollar offer or face the threat of a bypass the board and go directly to shareholders.
Responding to a letter from Microsoft, Yahoo! chairman of the board Roy Bostock and chief executive Jerry Yang said they continue to believe the Microsoft’s proposal [...]

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