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Entries from May 2008

How Search Engine Redirect Users To Country-Specific Sites

May 29th, 2008

Yahoo started redirecting to UK version (uk.yahoo.com) when visit yahoo.com on a UK IP address. It could be good news for people who have sites that rank well on the UK version. Google and other major search engines has done this for some time. Learn more how Yahoo and other major search engines customize search [...]

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Tags: Online Marketing · Search Engine Optimisation

Google websites account for over one-third of all UK Internet traffic

May 27th, 2008

Hitwise data for March revealed that Google Internet properties send over one-third of all Internet traffic to websites in the UK: a custom category consisting of the 100 most visited web properties in the UK that are owned by Google Inc. accounted for 36.55% of upstream traffic to All Categories of websites, up from 30.19% [...]

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Tags: Analytics / Usability · Search Engine Optimisation · Social Media / Web 2.0

Report: 2007 Online ad revenues in the US to Exceed $21 Billion, Reaching Record High

May 23rd, 2008

Online ad revenues breached the $21-billion mark last year, according to the lastes report by the Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC). The report estimates Internet ad revenue increased by 26% last year compared to 2006, Q4 2007 Internet advertising revenues hit $5.9 billion, representing historic revenues for a single quarter and a [...]

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Tags: Display Advertising · Online Advertising · Online Marketing · Paid Search Advertising

Tools For Engaging in Social Media

May 21st, 2008

On the social media your goal as a marketer is to influence and engage users who are important to you. Participation in social media can be time consuming if you want to participate in online communities, monitor what your customers write about you and react quickly. Brent Csutoras provide us with a list of helpful [...]

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Tags: Online Marketing · Paid Search Advertising · Social Media / Web 2.0 · online PR

Microsoft has returned to the negotiating table with Yahoo!

May 19th, 2008

Microsoft announced on Sunday, the 18th May, that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business. Microsoft would like to discuss an alternative deal to Yahoo rather than a full acquisition of the company. It did not clarify what that alternative might be.
Microsoft issued [...]

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Tags: Online Advertising · Online Marketing · Paid Search Advertising