Yahoo started redirecting to UK version (uk.yahoo.com) when visit yahoo.com on a UK IP address. It could be good news for people who have sites that rank well on the UK version. Google and other major search engines has done this for some time. Learn more how Yahoo and other major search engines customize search results based on goe location.

With the change, this seemed a good time to revisit how all the major search engines may intercept people trying to reach their “.com” versions from countries outside the United States.

Below, the examples are drawn from someone in the UK trying to reach .com versions of each of the major search engines. Those in other countries often will find similar interception in place.

Yahoo

If you are based in the UK, Yahoo will now redirect you to Yahoo UK & Ireland. The UK site shows the Yahoo UK & Ireland logo but also has a top banner explaining the new behavior. Search Engine Land editor-in-chief Danny Sullivan — who is in the UK — sent me a screen capture and explained the behavior of the feature.

Get the full story at searchengineland.com