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Give back a Penny to Charity any time you Search

June 5th, 2008

Microsoft has launched today the latest version of the Search and Give program which allows you to select a charity to receive some cash every time you use Microsoft Live Search to search the web. The program has been around for over a year and has raised more than $250,000 for 20,000 local schools and non-profit organizations.

By signing up at www.searchandgive.com, consumers can start donating one penny to any charity that is important to them, every time they use the Internet to find whatever interests them – up to 500 searches permitted per person per month. That means every customer could raise up to $60 a year for the charity of their choice just by searching the web. The more people who use Search and Give to give to that organization, the more money that organization gets every year. Microsoft makes an annual collective donation to a selected organization.

Customers can also use new tools to track their donations, total donations, and the number of contributors for a chosen organization and to faster find a specific charity by name or non-profit ID number.

For the full story, visit blogs.msdn.com

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Tags: Online Advertising · Online Marketing · Social Media / Web 2.0 · online PR


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