YuMe, the largest online video advertising network, announced that it has been selected by Microsoft Corp. to complement Microsoft’s existing video advertising services. Scheduled to begin this summer, YuMe will provide video advertising network management capabilities and sales for unsold inventory on Microsoft’s online properties.

“In working with YuMe, we will further maximize the value of our unsold video inventory through YuMe’s robust platform for video advertising network management,” said Rob Bennett, general manager, MSN Entertainment, Video & Sports, Microsoft. “YuMe offers the ability to connect additional ad networks to its platform, and we plan on utilizing this service to provide YuMe and other ad networks access to Microsoft’s unsold video inventory.”

As part of the agreement Microsoft will also utilize NetworkMe, a capability of YuMe’s advertising platform that allows publishers to aggregate all of their video content into one private ad network, providing a consolidated view of available inventory. With NetworkMe a publisher gains unprecedented inventory liquidity and the ability to maximize CPMs and fill–rates across multiple properties.

YuMe claims over 400 sites in its network, more than 150 million video streams, and 46.9 million unique visitors. YuMe also provides advertising services with NBC.com.

Get the full story at yume.com