The summer sales are now in full swing and UK Internet users are continuing to look for a bargain. Searches for both the singular and plural terms (’sale’ and ’sales’) shot up to their highest level during June 2008 since the Christmas/New Year sales period.
Given this obvious online appetite for sales, it is perhaps surprising [...]

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Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this.
Chris Brogan has talked to four brands in America that are considering social media for one project or another and, as a [...]

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Social media and online communities are significantly changing the way companies do business. From corporate intranets to the websites of leading brands, pervasive social media is helping organizations bring conversations online in the workplace, marketplace and throughout the enterprise—leading to increased innovation, greater brand visibility and improved workplace and customer satisfaction.
Social Media in Business
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Be relevant or be gone. Consumers are expanding the definition of what they consider spam.
More than one-quarter of consumers in Asia-Pacific believe that promotional e-mail or newsletters that were opt-in—but no longer engage them or address their needs—are spam, according to the Epsilon/Return Path “2008 Consumer E-mail Survey.”
More than four out of 10 respondents said [...]

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These days, you can’t go anywhere without hearing about multivariate testing so there is a great article that would walk you through a landing page test. Along the way, Mona Elesseily will provide testing pointers and leave you with several testing considerations. The article highlights the importance of multivariate testing and show it can yield [...]

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