There is a lot of misleading information about how SEO works. To address some of the more common misperceptions about SEO, iMediaConnection asked several SEO experts to tell them about the most common myths they hear from their clients. To find out more about ’secret tactics’ SEO specialists use, what role PageRank plays in a site’s success and if submitting a site to thousands of directories really helps to get rankings, read ‘10 SEO myths debunked’ by Michael Estrin.

Danny Sullivan, editor-in-chief, Search Engine Land

Myth #1: SEO is all about secret tactics

Reality
I talk to a lot of people about SEO, plenty of whom are new to it. I’d say the most common myth is that SEO involves all “secret” tactics requiring you to buy links or trick the search engines, and that no one in the industry can be trusted. In reality, there are a lot of simple but effective techniques that even the search engines will tell you to do that can increase traffic. And there are plenty of people who are not snake oil salespeople who can provide this useful service.

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