Jill Whalen describes 6 common website mistakes that prevents the website from reaching its full potential with the search engines. In other words, as long as these problems exist, you are not going to be able to gain all the targeted search engine traffic that you could be.

To put it into terms that anyone can relate to - the company is basically losing money every day they don’t fix their website.

Here are 6 common website mistakes that could be costing you money:

1. JavaScript or other crawler-unfriendly navigation that may impede indexing. Most newer sites don’t have this problem, but there’s almost always at least 1 site we review in every class that has its main navigation pretty much invisible to the search engines. If your navigation basically doesn’t exist as far as Google is concerned, then it’s very difficult to get all of the pages of your website indexed.

2. Navigation that buries important pages within the site architecture. The deeper that pages are buried within the website, the less importance they are given. For SEO, as well as usability purposes, it’s often helpful to showcase important sections of the website up an additional level in the site’s hierarchy. This can usually be achieved via a search-friendly CSS mouse-over menu.

To get the full story, visit searchengineland.com