One of the most frequently asked questions we get while speaking on social media marketing at conferences is “how can something boring be successful in social media?

Well there is really no product, service, or topic that cannot be successful in social media marketing if you are willing to be creative. To prove the point I have found four really boring products that rocked in social media.

Blenders
Outside of a few geeky modification articles, there was not a whole lot that had been done with the household blender in social media. That was until “Will It Blend” videos ripped onto the scene.

Blendtec, a blender company, had been putting their blenders through some extreme tests to validate the quality and durability. One employee was impressed by the tests and decided to video tape a few different test and put them on the internet.

The result was one of the most viral campaigns to date. Later a “Will It Blend” website was created and they have been blending just about every new gadget that comes out on the market continuing to stay fresh and with the current trends.

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