Good email design is a critical part of ensuring a high response rate.
A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn’t one email-marketing design bible, there are fundamental design rules that should be applied.
This MarketingProfs.com article reviews some of the high-level design principles [...]

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Small business owners are often curious, and sometimes desperate, to understand why their web sites are doing well - or doing poorly - when it comes to search engine visibility. Online forums and message boards are filled with questions like “Why is my competitor outranking me?”, “Why doesn’t my new product page bring me any [...]

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Normally, DoubleClick reserves benchmarking data for clients. Now, DoubleClick is sharing its Creative Insights on Rich Media benchmarking report with you.

This report details everything that aggregate ad serving data can tell you about click-through rate, interaction rate, interaction time, expansion rate, expansion time and video complete rate. Each of these metrics can be used as [...]

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Earlier this year,  John Lewis, the leading UK store group, said it hoped to avoid the worst effects of the impending recession thanks to its loyal customer base, the opening of several new stores and significant diversification into Internet selling.
On September 11, John Lewis, the leading UK store group, announced a 27% fall in pretax [...]

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The emergence of social media has been a game-changer for newspapers and magazines. On the one hand, they have seen their print numbers continue to drop as more and more people turn to the internet to get their news and information. On the other hand, they (the smart ones) have seen that by embracing social [...]

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