You have a great product, a great website and a great staff. The only thing that isn’t “great” is the size of your marketing budget. With so many marketers occupying the same space, how can a company stay competitive while staying within its budget?

Don’t resort to taking up offers from the snake-oil salesmen such as bogus SEO optimization services or overpriced and over-glorified affiliate marketing programs. Instead, use proven ways to compete toe-to-toe in today’s online market without breaking your budget.

We have all seen companies get caught up in the losing game of keyword bidding wars over terms that are way too general, or against competitors with deep pockets that are willing and able to spend on loss leaders. A strong presence in today’s online market is critical—but contrary to popular belief, size isn’t everything. What does it take for a marketer to compete effectively when money is tight? Here is a list of six key strategies marketers can use to get ahead while staying within their advertising budgets.

1. The “they’re huge!” effect

When you see commercials, billboards, print ads, online ads, etc. for the same company over and over again, you probably think, “They’re huge!” Right? Customers’ perception of your company has a lot to do with their decision to buy from you. The more you stay top-of-mind to a consumer, the more likely it is that they will purchase from you. So the trick is getting your message in front of your customers at a good rate without having to throw major bucks at a search engine, email marketing campaign, ad network or other advertising vehicle.

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