In the evening, Web users perk up.
According to a study by Lightspeed Research and the Internet Advertising Bureau (IAB UK), the largest percentage of UK Internet users in all age groups said they were most likely to pay attention to an online advertisement after 6 in the evening.

The likelihood of users to pay attention to advertising at other times varied slightly depending on age.

The later the day became, the more young adults were interested in online ads.

More older users said they were most likely to pay attention to ads from 9am to 12pm and from 2pm to 6pm, while the fewest indicated the lunch period.

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