Funny, clever and sassy updates and tweets stand out because they are the exception. Boring, vapid or just TMI — too much information — updates often dominate in cyberspace.
There’s no doubt that social-media networks are fantastic communication machines. They allow people to feel connected to a virtual community, make new friends and keep old ones, learn things they didn’t know. They encourage people to write more (that can’t be bad) and write well and concisely (which is hard, trust us). They are a new form of entertainment (and marketing) that can occupy people for hours in any given day.
“Great blogging is great writing, and it turns out great Twittering is great writing — it’s the haiku form of blogging,” says Debbie Weil, a consultant on social media and author of The Corporate Blogging Book.
But the art of the status update is not much of an art form for millions of people on Facebook, where users can post details of what they’re doing for all their friends to see, or on Twitter, where people post tweets about what they’re doing that potentially every user can see.
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