There are many great stories from the first half of 2009. Here are a handful of the most important developments, and how they have affected the interactive industry.

Brands have been forced to sharpen their pencils, get more creative, and engage with their consumers to a greater degree than we’ve ever seen. These new engagement touch points have created new consumer expectations of brands.

Some brands have done a stellar job, while others have not met the expectations of their audience. In both cases, the interactive landscape has become a constant learning opportunity.

There are many great stories from the first half of 2009. Here are a handful of the most important developments, and how they have affected the interactive industry.

Twitter hits the tipping point

When Twitter first launched in mid 2007, it was virtually unknown. The early adopters consisted of techies and a handful of us marketing technology geeks. As the service started to build, the light turned on for many of us. We started to see the potential for corporate and personal brands to leverage this powerful tool. Twitter brought the “always on” communication possibilities to a whole new level.

Get the full story at imediaconnection.com