A study by PayPal and comScore found 45% of US online shoppers had abandoned shopping carts multiple times in just three weeks.

Most importantly from the merchants’ point of view, the average cost of abandoned goods in those shopping carts was $109.

In the same study, 46% of online shoppers said high shipping charges were a “very important reason” for emptying carts.

Other reasons for abandonment included:

• Wanted to comparison shop: 37%
• Lack of money: 36%
• Wanted to look for a coupon: 27%
• Wanted to shop offline: 26%
• Couldn’t find preferred pay option: 24%
• Item unavailable at checkout: 23%
• Couldn’t find customer support: 22%
• Security concerns: 21%

Get the full story at emarketer.com