Do you know what attracts your readers? What headlines they respond to most? Do they respond to pictures? Do they know what your offer is?

No doubt we all agree that testing is a good thing to do. We can see clearly if our ideas are working or not. But a lot of testing is, quite frankly, tedious.

Measuring user behavior patterns and visitor paths is, in most cases, worthwhile, but there is always a trade-off in terms of the time it takes to setup and run such testing verses the reward for doing so.

Here are a few cheap and cheerful testing ideas that don’t take a lot of time, but can improve your site performance significantly.

1. Write Your Copy, Then Leave It Alone For A Day

One of the best ways to test the effectiveness of your copy is to simply leave it until tomorrow before you hit publish.

It can be very hard to read your own copy objectively, especially as you’re writing it. It is often laced with emotion, and the impulsive desire to just finish the damn thing and get it out there.

By leaving it until the next day before you hit publish, you force yourself to re-read your copy in a more objective light. You allow yourself a mental separation between your writer and editor brain function.

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