These days, you can’t go anywhere without hearing about multivariate testing so there is a great article that would walk you through a landing page test. Along the way, Mona Elesseily will provide testing pointers and leave you with several testing considerations. The article highlights the importance of multivariate testing and show it can yield [...]

[ Read more → ]

Hitwise data for March revealed that Google Internet properties send over one-third of all Internet traffic to websites in the UK: a custom category consisting of the 100 most visited web properties in the UK that are owned by Google Inc. accounted for 36.55% of upstream traffic to All Categories of websites, up from 30.19% [...]

[ Read more → ]