Do you know what attracts your readers? What headlines they respond to most? Do they respond to pictures? Do they know what your offer is?
No doubt we all agree that testing is a good thing to do. We can see clearly if our ideas are working or not. But a lot of testing is, quite [...]

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While heavy-duty analytics programs can be quite daunting at first because there’s so much data provided, for SEO purposes you can concentrate on just a few key areas when starting out.
The place to start is the “traffic sources” section—more specifically, the “search engines” and the “keywords” sub-sections.
Clicking on the search engines sub-section will show [...]

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For Oriental Motor U.S.A., a worldwide leader in motion systems like motors and cooling fans, the web is central to a sales strategy. The company sets specific sales targets, and continually monitors its web analytics to make sure that its content is helping them to meet revenue goals.
The strategy is working: For the past three [...]

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It’s estimated that by 2015 China will have a middle class twice the size of the entire US—more than 600 million people—with disposable incomes. Even with our current recession, China could generate $860 billion in retail sales in 2009, according to Wikinvest.
Can you read Chinese? I suggest you find a way. Or find a way [...]

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Searchers only want to see one version in results. And site owners worry that if search engines find multiple versions of a page, their link credit will be diluted and they’ll lose ranking.
The web is full of duplicate content. Search engines try to index and display the original or “canonical” version. Searchers only want to [...]

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