In the evening, Web users perk up.
According to a study by Lightspeed Research and the Internet Advertising Bureau (IAB UK), the largest percentage of UK Internet users in all age groups said they were most likely to pay attention to an online advertisement after 6 in the evening.
The likelihood of users to pay attention to [...]

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With the rapid adoption of online communities and digital marketing, companies big and small are beginning to realize that customers remain loyal when there is a community connection point geared towards collaboration and engagement.
The long predicted recession has arrived with its requisite budget cutting, belt tightening and slashed expectations. The good news, however, is that [...]

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Small businesses in the US will not cut spending on most forms of online advertising in 2009, judging by a survey conducted in December 2008 by Ad-ology Research. A higher percentage of respondents said they planned to spend “about the same” in 2009 than planned to change their spending.
More small businesses said they would increase [...]

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There are a few reasons Google makes so much more money than rivals like Yahoo and Microsoft in search advertising. First, it accounts for a lot more searches. Second, its technology is believed to be better at matching ads to queries. And third, it has more advertisers. A lot more.
Until now, however, the number of [...]

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Video ad spending will run counter to overall economic developments, rising by 45% in 2009 to reach $850 million. Two key factors support this trend.
First, the sharp escalation of professional video content on the Web—mainly from TV networks—is creating a viable base for brand marketers.
Second, even though most advertisers are increasingly cautious with their budgets, [...]

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