Search Engine Land published an interesting article about optimizing landing pages for your ads. Landing pages shouldn’t be considered only as a part of your site but also as a part of your ads. Otherwise in most cases ads fail to meet visitor’s expectations and your conversion rate drops.
Yet in many organizations, the way landing [...]

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Online advertising revenues breached the $5.8 billion mark for Q1 2008, according to the lastes report by the Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC). The report estimates Internet ad revenue increased by 18.2% in Q4 2008 compared to the same period in 2007.
“The fundamentals of interactive advertising spend continues to be positive, and [...]

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Google has introduced this week a new media planning tool that connects advertisers and publishers: Ad Planner. Ad Planner can help you identify websites most likely to attract an audience that you define by demographics and interests. As a result, you can make better-informed advertising decisions.
When using Google Ad Planner, simply enter demographics and sites [...]

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YuMe, the largest online video advertising network, announced that it has been selected by Microsoft Corp. to complement Microsoft’s existing video advertising services. Scheduled to begin this summer, YuMe will provide video advertising network management capabilities and sales for unsold inventory on Microsoft’s online properties.
“In working with YuMe, we will further maximize the value of [...]

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Online ad revenues breached the $21-billion mark last year, according to the lastes report by the Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC). The report estimates Internet ad revenue increased by 26% last year compared to 2006, Q4 2007 Internet advertising revenues hit $5.9 billion, representing historic revenues for a single quarter and a [...]

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