Admit it. You know you’ve thought about it. Yet you hesitate. Chances are, you’re probably conflicted, wondering if it’s morally right, or if you really want to “go there” – even if it is legal. Well, you’re not alone. Many search marketers grapple with this decision at one time or another. The issue? Bidding on [...]

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Local search is a term that describes more than just Internet Yellow Pages (IYP) and local search engine searches. It also includes offline searches for local businesses. The type of local search consumers use depends on their degree of need. When comparing the top 10 IYP and print Yellow Pages headings as we did in [...]

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Search engine marketing firm iProspect today published the iProspect Search Engine Marketing Integration Study. Sponsored by iProspect and conducted by JupiterResearch, the study reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels. In addition, it also uncovers a big disconnect between search engine marketer strategy and search [...]

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The summer sales are now in full swing and UK Internet users are continuing to look for a bargain. Searches for both the singular and plural terms (’sale’ and ’sales’) shot up to their highest level during June 2008 since the Christmas/New Year sales period.
Given this obvious online appetite for sales, it is perhaps surprising [...]

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Social media and online communities are significantly changing the way companies do business. From corporate intranets to the websites of leading brands, pervasive social media is helping organizations bring conversations online in the workplace, marketplace and throughout the enterprise—leading to increased innovation, greater brand visibility and improved workplace and customer satisfaction.
Social Media in Business
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