Admit it. You know you’ve thought about it. Yet you hesitate. Chances are, you’re probably conflicted, wondering if it’s morally right, or if you really want to “go there” – even if it is legal. Well, you’re not alone. Many search marketers grapple with this decision at one time or another. The issue? Bidding on [...]
Entries Tagged as 'Online Advertising'
Advantages and Disadvantages of Bidding on Competitors’ Branded Terms
August 25th, 2008
Tags: Online Advertising · Paid Search Advertising
How Consumers Are Using Local Search Sites: Offline vs. Online Searches
August 7th, 2008
Local search is a term that describes more than just Internet Yellow Pages (IYP) and local search engine searches. It also includes offline searches for local businesses. The type of local search consumers use depends on their degree of need. When comparing the top 10 IYP and print Yellow Pages headings as we did in [...]
Tags: Online Advertising · Online Marketing
iProspect study: Only 55% of Marketers Coordinate their Search Marketing Efforts with Offline Channels
August 5th, 2008
Search engine marketing firm iProspect today published the iProspect Search Engine Marketing Integration Study. Sponsored by iProspect and conducted by JupiterResearch, the study reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels. In addition, it also uncovers a big disconnect between search engine marketer strategy and search [...]
Tags: Online Advertising · Online Marketing
Summer Sales Online
July 30th, 2008
The summer sales are now in full swing and UK Internet users are continuing to look for a bargain. Searches for both the singular and plural terms (’sale’ and ’sales’) shot up to their highest level during June 2008 since the Christmas/New Year sales period.
Given this obvious online appetite for sales, it is perhaps surprising [...]
Tags: Online Advertising · Online Marketing · Paid Search Advertising
Social Media in Business: Free Webinar 29th July 2008
July 25th, 2008
Social media and online communities are significantly changing the way companies do business. From corporate intranets to the websites of leading brands, pervasive social media is helping organizations bring conversations online in the workplace, marketplace and throughout the enterprise—leading to increased innovation, greater brand visibility and improved workplace and customer satisfaction.
Social Media in Business
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Tags: Online Advertising · Online Marketing · Social Media / Web 2.0
