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Entries Tagged as 'Online Advertising'

How will Interactive 2009 Trends Shape the Future

June 22nd, 2009

There are many great stories from the first half of 2009. Here are a handful of the most important developments, and how they have affected the interactive industry.
Brands have been forced to sharpen their pencils, get more creative, and engage with their consumers to a greater degree than we’ve ever seen. These new engagement touch [...]

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Tags: Online Advertising · Online Marketing · Social Media / Web 2.0

Online Marketing Tips for Retail Industry

June 16th, 2009

Retailers did everything possible to attract buyers over the holidays. From educational sessions to discounts and coupons, and special offers, retailers used their ingenuity and marketing smarts to make the best of a dismal season.
Nonetheless, numbers were down and every indicator pointed toward an even gloomier 2009. Perhaps the very profile of the retail environment [...]

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Tags: Online Advertising · Online Marketing

What Time Is Primetime Online?

May 19th, 2009

In the evening, Web users perk up.
According to a study by Lightspeed Research and the Internet Advertising Bureau (IAB UK), the largest percentage of UK Internet users in all age groups said they were most likely to pay attention to an online advertisement after 6 in the evening.
The likelihood of users to pay attention to [...]

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Tags: Display Advertising · Online Advertising · Online Marketing · Paid Search Advertising

Online Tools to Make Your Marketing Strategy More Effective

April 1st, 2009

For Oriental Motor U.S.A., a worldwide leader in motion systems like motors and cooling fans, the web is central to a sales strategy. The company sets specific sales targets, and continually monitors its web analytics to make sure that its content is helping them to meet revenue goals.
The strategy is working: For the past three [...]

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Tags: Analytics / Usability · Online Advertising · Online Marketing

4 Critical Elements of Effective Search Paid Campaigns

March 26th, 2009

Many online advertisers are seeing their first-ever year-over-year declines in PPC performance. Because of this, and the general need to find something, anything that will generate more sales cost effectively, PPC programs are coming under serious scrutiny from corner offices.
We welcome this scrutiny, and hope to provide some useful guidance on how to measure success [...]

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Tags: Online Advertising · Paid Search Advertising