There are many great stories from the first half of 2009. Here are a handful of the most important developments, and how they have affected the interactive industry.
Brands have been forced to sharpen their pencils, get more creative, and engage with their consumers to a greater degree than we’ve ever seen. These new engagement touch [...]

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Retailers did everything possible to attract buyers over the holidays. From educational sessions to discounts and coupons, and special offers, retailers used their ingenuity and marketing smarts to make the best of a dismal season.
Nonetheless, numbers were down and every indicator pointed toward an even gloomier 2009. Perhaps the very profile of the retail environment [...]

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In the evening, Web users perk up.
According to a study by Lightspeed Research and the Internet Advertising Bureau (IAB UK), the largest percentage of UK Internet users in all age groups said they were most likely to pay attention to an online advertisement after 6 in the evening.
The likelihood of users to pay attention to [...]

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For Oriental Motor U.S.A., a worldwide leader in motion systems like motors and cooling fans, the web is central to a sales strategy. The company sets specific sales targets, and continually monitors its web analytics to make sure that its content is helping them to meet revenue goals.
The strategy is working: For the past three [...]

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Many online advertisers are seeing their first-ever year-over-year declines in PPC performance. Because of this, and the general need to find something, anything that will generate more sales cost effectively, PPC programs are coming under serious scrutiny from corner offices.
We welcome this scrutiny, and hope to provide some useful guidance on how to measure success [...]

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