Do you know what attracts your readers? What headlines they respond to most? Do they respond to pictures? Do they know what your offer is?
No doubt we all agree that testing is a good thing to do. We can see clearly if our ideas are working or not. But a lot of testing is, quite [...]

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A study by PayPal and comScore found 45% of US online shoppers had abandoned shopping carts multiple times in just three weeks.
Most importantly from the merchants’ point of view, the average cost of abandoned goods in those shopping carts was $109.
In the same study, 46% of online shoppers said high shipping charges were a “very [...]

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CNN’s online news site recently posted a poll that asked, “Are you tired of social networking?” When I had checked their results, it showed that 74% chose “YES.”
Yet according to Inside Twitter by Alex Cheng, Mark Evans and Harshdeep Singh, after analyzing information disclosed on 11.5 million Twitters accounts, 72.5% of all users joined during [...]

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There are many great stories from the first half of 2009. Here are a handful of the most important developments, and how they have affected the interactive industry.
Brands have been forced to sharpen their pencils, get more creative, and engage with their consumers to a greater degree than we’ve ever seen. These new engagement touch [...]

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As the recession keeps depressing, luxury brands are experiencing a wake-up call from this nasty cycle and from chastened luxury buyers.
For the first time, it seems, even brands that have succeeded by pursuing strategies of “great product plus major investments in image advertising” are forced to re-think this approach and many are exploring tactics more [...]

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