One of the most frequently asked questions we get while speaking on social media marketing at conferences is “how can something boring be successful in social media?
Well there is really no product, service, or topic that cannot be successful in social media marketing if you are willing to be creative. To prove the point I [...]

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Online fashion retail is becoming ‘fashionable’ and more big name retailers are debuting with transactional websites. These newcomers follow in the footsteps of the bold that braved the sceptics of this predominantly cautious web market which cites the tangible nature of the product as a barrier to online sales.
Apparel and footwear online sales have quadrupled [...]

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Hitwise published last week the new Special 2nd Edition of the IMRG-Hitwise Hot Shops List, which ranks by popularity, as indicated by visits, the top 50 UK e-retailers selling goods and services within the IMRG Index Classification. Since May 2006, there were 12 new entrants, 19 risers and 16 fallers. 3 companies retain the same [...]

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Microsoft has launched today the latest version of the Search and Give program which allows you to select a charity to receive some cash every time you use Microsoft Live Search to search the web. The program has been around for over a year and has raised more than $250,000 for 20,000 local schools and [...]

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Marketers have ratcheted up their use of social media sites, which continue to garner increased traffic and attention. Social Media is all about conversation with customers. Online conversation is ubiquitous and a “never ending conversation”. Online success of any business may rely more than ever on having a voice that people can trust, rely upon [...]

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