Why are some companies placing even more importance on customer service now, as budgets in other areas are shrinking? The answer is simple: When potential clients are tightening their belts, the service experience can be the deciding factor for their dollar’s destination.
Maintaining a high level of customer service is important regardless of the economic situation. [...]

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If you translate your marketing Web site, will more people buy what you’re selling? What kind of financial return should your company expect when you adapt its products for sale outside your headquarters country? Is English enough for both the products and the Web sites that market them?
These questions come up in every conversation that [...]

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Marketers spend hundreds of millions of dollars developing their brands offline. How much of that spend is going to waste as brand names are hijacked online?
The problem is enormous. More than one in ten US Internet searches for leading brands is led away from the brand owner’s website. Online businesses need to be aware of [...]

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You have a great product, a great website and a great staff. The only thing that isn’t “great” is the size of your marketing budget. With so many marketers occupying the same space, how can a company stay competitive while staying within its budget?
Don’t resort to taking up offers from the snake-oil salesmen such as [...]

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The emergence of social media has been a game-changer for newspapers and magazines. On the one hand, they have seen their print numbers continue to drop as more and more people turn to the internet to get their news and information. On the other hand, they (the smart ones) have seen that by embracing social [...]

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