Click fraud costs advertisers millions of dollars each year. No one is certain of the exact size and scope of the issue. Google and Yahoo have vastly different perspectives on the problem.
Click fraud costs advertisers millions of dollars each year. Though no one is certain of the exact size and scope of the issue, The [...]

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When faced with budget cuts, many marketers stop bidding on their brand and trademark terms. But doing so is a mistake.
While it may be a quick and easy way to limit spend, it can negatively impact overall campaign performance. To achieve the greatest return from a search engine marketing campaign, most brand owners should [...]

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In the evening, Web users perk up.
According to a study by Lightspeed Research and the Internet Advertising Bureau (IAB UK), the largest percentage of UK Internet users in all age groups said they were most likely to pay attention to an online advertisement after 6 in the evening.
The likelihood of users to pay attention to [...]

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Many online advertisers are seeing their first-ever year-over-year declines in PPC performance. Because of this, and the general need to find something, anything that will generate more sales cost effectively, PPC programs are coming under serious scrutiny from corner offices.
We welcome this scrutiny, and hope to provide some useful guidance on how to measure success [...]

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Coupons and promotions are an essential part of the shopping experience, and promotional search terms are popular on almost all referring search term reports. As a commerce site, there is an array of opportunities to employ the promotional frenzy to work for you.
Coupons and promotions are an essential part of the shopping experience, and promotional [...]

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