The Google AdWords blog announced Quality Score improvements.
Google will replace their static per-keyword Quality Scores with a system that will evaluate an ad’s quality each time it matches a search query. This way, AdWords will use the most accurate, specific, and up-to-date performance information when determining whether an ad should be displayed. Your ads will [...]

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Admit it. You know you’ve thought about it. Yet you hesitate. Chances are, you’re probably conflicted, wondering if it’s morally right, or if you really want to “go there” – even if it is legal. Well, you’re not alone. Many search marketers grapple with this decision at one time or another. The issue? Bidding on [...]

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The dynamics of an acquisition campaign are fairly simple. You bid on keywords, users click on your ads, and then do one of the following: complete a call to action, become a lead, make a purchase, or move on. Given that, it’s fairly easy to define success and justify the spend, whether it’s click through [...]

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Google has launched Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.
Like Google Trends, you can just type in [...]

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The summer sales are now in full swing and UK Internet users are continuing to look for a bargain. Searches for both the singular and plural terms (’sale’ and ’sales’) shot up to their highest level during June 2008 since the Christmas/New Year sales period.
Given this obvious online appetite for sales, it is perhaps surprising [...]

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