Forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. More than one-half of marketers with budgets over $1 million agreed.

The next-most-effective conversion tactic for smaller marketers was e-mail and e-newsletters, followed by pay-per-click and search ads, behavioral targeting and page sponsorships.
For larger marketers, the list of [...]

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Having an English-only website is no longer sufficient. For those under the illusion that their potential customers are all surfing the web in English, it is time to realize that the language of the web is multilingual.
People prefer to search and interact online in their own language: it’s natural and comfortable. And the more relaxed [...]

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Google Inc unveiled a slew of new and future features on Tuesday, including one that will allow people to better coordinate Internet searches on their cell phones and computers and another that will produce sophisticated automated research reports.
At a briefing at Google’s headquarters in Mountain View, California, executives demonstrated tools to knit its search product [...]

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While heavy-duty analytics programs can be quite daunting at first because there’s so much data provided, for SEO purposes you can concentrate on just a few key areas when starting out.
The place to start is the “traffic sources” section—more specifically, the “search engines” and the “keywords” sub-sections.
Clicking on the search engines sub-section will show [...]

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According to the comScore study, local search grew 58 percent in 2008, significantly outpacing the 21 percent growth in overall U.S. core web searches during the same period.
According to the comScore study, local search grew 58 percent in 2008, significantly outpacing the 21 percent growth in overall U.S. core web searches during the same period. [...]

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