A study by PayPal and comScore found 45% of US online shoppers had abandoned shopping carts multiple times in just three weeks.
Most importantly from the merchants’ point of view, the average cost of abandoned goods in those shopping carts was $109.
In the same study, 46% of online shoppers said high shipping charges were a “very [...]

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CNN’s online news site recently posted a poll that asked, “Are you tired of social networking?” When I had checked their results, it showed that 74% chose “YES.”
Yet according to Inside Twitter by Alex Cheng, Mark Evans and Harshdeep Singh, after analyzing information disclosed on 11.5 million Twitters accounts, 72.5% of all users joined during [...]

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There are many great stories from the first half of 2009. Here are a handful of the most important developments, and how they have affected the interactive industry.
Brands have been forced to sharpen their pencils, get more creative, and engage with their consumers to a greater degree than we’ve ever seen. These new engagement touch [...]

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Funny, clever and sassy updates and tweets stand out because they are the exception. Boring, vapid or just TMI — too much information — updates often dominate in cyberspace.
There’s no doubt that social-media networks are fantastic communication machines. They allow people to feel connected to a virtual community, make new friends and keep old ones, [...]

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Retailers routinely post customers’ product reviews online, hoping that favorable comments will boost sales. But there’s a more powerful influence on shoppers that retailers have yet to harness: the advice of friends.
Many retail sites have email-a-friend features, which make it easy to ask friends what they think of a product by sending them a link [...]

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