Digital marketing requires more than just the laptop-desktop web. As a result, the website, in its traditional sense, is diminishing in importance. I am not saying that brands no longer need websites — but I am saying that for many, the function of the website has changed.
The notion of the distributed web has matured. Digital [...]

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Though Twitter is currently a media darling, only 8% of advertisers and consumers think it is a “very effective” promotion tool, according to June 2009 data from LinkedIn Research Network and Harris Interactive.
The research, which included surveys of US advertisers and Internet users, found that while 83% of advertisers were familiar with Twitter, only 31% [...]

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Much has been made of how big companies like Dell, Starbucks and Comcast use Twitter to promote their products and answer customers’ questions. But today, small businesses outnumber the big ones on the free microblogging service, and in many ways, Twitter is an even more useful tool for them.
For many mom-and-pop shops with no ad [...]

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What we have come to recognize as the primary means of getting to a website — http://www.YourBrandHere.com — is used less now than last year and isn’t going to be used much in the future.
Recently, I was involved in a few presentations and had a conversation with a colleague that got me thinking about the [...]

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Duct tape and bubble gum hold together fragile tactics such as Twitter accounts run by the summer college intern (nothing against college interns) or agency-generated Facebook fan pages that have few actual fans.
The current state of “social media” for many businesses looks more like an episode of MacGyver than Apple’s design process. Duct tape and [...]

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